Are ads for charities trustworthy?


To the Editor:
Periodically The Catholic Messenger includes advertising and supplements from charitable organizations seeking donations from which many readers may be unfamiliar. Because these messages asking for contributions are included with The Catholic Messenger there is for subscribers an inherent element of trust involved. Is it deserved?
How does The Catholic Messenger verify an advertiser’s truthfulness? What is The Catholic Messenger’s policy on accepting advertising from benevolent Christian organizations seeking to collect money from your readers? Whom do you rely on to know they deserve our confidence that these charitable organizations will actually use a preponderance of our donations as depicted in their often slick advertising? Or is it simply caveat lector?
It’s my observation that from time to time The Catholic Messenger owes a reminder statement concerning your policies of accepting advertisements that ask your readers for contributions.
Larry d’Autremont

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